Apples are New Zealand’s third-largest fruit export, with just under $900 million worth going overseas in 2022. Within that sector, Rockit has been a standout performer in recent years, with its small apples – ideal for children and for snacks – proving popular with consumers around the world.
However, like many other New Zealand horticulture businesses, it has had a bumpy ride recently. Not only did Rockit have to contend with labour shortages caused by Covid border closures,