The Atlantic

What Madonna Knows

The artist is always one step ahead—and has a unique power to scandalize each generation anew.
Source: Ken Regan / Camera 5 / Contour RA by Getty

We like our female icons, as they age, to go quietly—to tiptoe backwards into semi-reclusion, away from our relentless curiosity and our unforgiving gaze. Tina Turner managed this arguably better than anyone else, holed up for the last decade of her life in a gated Swiss château with an adoring husband and a consulting role on the hit musical about her life, watching a younger performer step nimbly into her gold tassels. Joni Mitchell retreated to her Los Angeles and British Columbia properties for so long that when she reappeared for a full set at the Newport Folk Festival last year, it was as though God herself was suddenly present, ensconced in a gilded armchair, her voice still so sonorous that practically every single person onstage with her wept.

If you age in private, the deal goes, you can reemerge triumphantly as royalty in your silver era. But Madonna never signed up for dignified placating. At 47, as sinewy as an impala in a hot-pink leotard and fishnets, she moved with such controlled, physical sensuality in the video for “Hung Up” that the 20-something dancers around her seemed bland by comparison. At 53, she headlined a Super Bowl halftime show—part gladiatorial circus, part intergalactic ancient-Egyptian cheerleading meet—while 114 million people watched. At 65, Madonna regularly uploads videos of herself to TikTok, her face plumped into uncanny, doll-like smoothness, strutting to snippets of obscure dialogue or electronica in psychedelic outfits categorized by one commenter as “colorful granny.”

What’s most striking to me about the videos is how Madonna retains the power to scandalize each generation anew—even teenagers nourished on a cultural diet of and hard-core pornography—with her adamantly sexual self-presentation. “Lost her mind,” one TikTok commenter wrote as Madonna, wearing a black lace fetish mask, simply stared confrontationally at the camera. About a clip of her waving her arms in a diamanté cowboy hat, her chest festooned with chains, a cheerful-looking boy posted, “Someone come get Nana she’s wandering again.”

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