The cost of living crisis has been happening for so long now, it can no longer really be classed as a “crisis”. Crisis implies urgency, emergency, a state that cannot go on without intervention. But when that is not forthcoming, crisis simply becomes the new normal; especially if politicians treat it as such.
You would be forgiven for thinking it didn’t exist at all if you followed the Conservative party conference last week. The prime minister’s speech seemed to be addressed to another nation altogether, one
