Translating from Spanish to ‘race’, ‘career’ and ‘thoroughfare’, the word carrera is an emotionally juiced homonym, especially for those whose love of horological folklore intersects with a fondness for motorsport and a penchant for existential philosophy. The twigs on its connotational family tree, after all, range from ‘speed’ to ‘competition’ and ‘adrenalin’ via ‘achievement’, ‘path’, ‘journey’ and ‘narrative’.
It’s an apposite choice of moniker, then, for a genre-defining timepiece that celebrates its 60th anniversary this year. The Carrera’s story begins the year before its launch, in 1962, thanks to a deal struck by the fourth-generation family member then helming the business. “That year, Jack Heuer had agreed to provide timing equipment to the Sports Car Club of America,” Nicholas Biebuyck, TAG Heuer’s Heritage Director, tells . “So he went to the 12 Hours of Sebring in Florida and met the
