As related, the years from 1994 (when PC commoditisation really kicked off in Australia) to 1999 were a heady time for people selling advertising space for PC games. With over a dozen game publishers and distributors to approach, each issue of the mag was stuffed full of weird games and weirder ads.
From 2000 though, things were about to change. Game publishing and distribution would quickly consolidate around six or seven key publishers – some with names we recognise today like EA and Activision, and others with names half-forgotten like Vivendi and THQ.
This made us do weird things, and make some questionable decisions. But it also made ‘videogaming’ a part of the
