How the bricks-and-mortar experience is outshining online.
PHYSICAL RETAIL IS DEAD. At the very least, it’s in its death throes. That’s what the technology evangelists will tell you, anyway. No one wants to go into stores anymore, they say. The metaverse and AI will forever change how we live and shop. Consumers have all the world’s stores at their fingertips, so why would they want to leave home?
There might be a kernel of truth to some of this – although
