Nestled among the rolling hills and lush forests of the Jura Mountains in Switzerland, about 1,000 metres above sea level, is a small mountain village of extraordinary renown. Since the 18th century, La Chauxde-Fonds has dedicated itself to the craft of watchmaking, and after years of being developed and shaped by the horological industry, it is now recognised as the beating heart of the watchmaking world—and home to about 180 brands. The town and its neighbour Le Locle were jointly awarded Unesco World Heritage status in 2009 for demonstrating outstanding universal value as unique manufacturing towns with organic urban ensembles entirely dedicated to a single industry.
It is here in this prestigious watchmaking capital that Chanel, along with many other important brands including Patek Philippe, Girard-Perregaux and Ulysse Nardin, brings its timepieces to life. Chanel’s roots
