Money Magazine

Keep it simple − and safer

BEST IN BREED Scott Phillips

Another day, another exchange traded fund (ETF). Okay, maybe not. But it seems as if every time you turn around these days, there's a new ETF to invest in. Which is wonderful, if you like choice – and if the ETF is the one you want. But it can also make this part of the market overcrowded and confusing.

Long gone

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