The Great Pacific Garbage Patch, located between Hawaii and California, is the world’s largest accumulation of ocean plastic, and almost half ofavoiding the need for glue or additives, and ensuring each watch is unique. The initiative is the latest in Oris’ Change for the Better campaign, which aims to bring greater sustainability to the watch industry (last year, it partnered with Swiss brand Cervo Volante to create chic sustainably-sourced deer leather straps). ‘When Oris approached us, we saw an opportunity to do something more,’ says Bracenet co-founder Benjamin Wenke. ‘When we cut the nets, there are always offcuts. We thought, what if we turned some of these into watch dials? This would basically mean that the nets used for the dials have been upcycled twice.’
