As the world of wine seeks to connect to new generations and demographics, the story of California-based geologist Brenna Quigley’s entry into wine may serve as a case study. ‘I have memories of going wine tasting around Santa Barbara with a bunch of geology graduate students, as I was finishing my master’s degree,’ Quigley shares. ‘We’d all be sitting around tasting wine and, in our own sort of bubble, we’d say, “There has to be something to the geology.” We’d never heard the term terroir before. We honestly had no idea anyone else cared about it.’
Since then, Quigley has come to be known for both exploring and explaining the concept of terroir, working with Californian wineries such
