It gives me great pleasure to announce our collaboration with Massena LAB, a Massena LAB Uni-Racer inspired by a legendary chronograph watch from 1949. It uses the 39mm Uni-Racer platform created by William Massena and features a tribute to a Patek Philippe chronograph with one of the most famous dials ever created — a black lacquer model with a luminous Roman numeral sector ring, and luminous syringe hands in blued steel surrounded by a tachymeter. While the vintage watch is probably a million-dollar unicorn, we wanted to create a contemporary timepiece that channels the emotional expressiveness of this unique design, with all the benefits of an excellent Swiss-made mechanical sports chronograph.
The Massena LAB Uni-Racer 1949 will be made in just 120 examples and is priced at USD 3,750, excluding taxes.
MADE FOR GREATNESS
There is a picture of William Massena in 1978 when he was seven years old, around the time he received his first watch. What is extraordinary about this image is that you can already tell that Massena was already in full possession of a preternatural sensitivity to elegance. In the picture, his hair is wind swept and coiffed like a miniature polo player riding resplendently back after a victorious sixth chukka. His scarf is slip knotted and canted at a debonair angle. The fit of his navy cardigan and slacks is immaculate. And the sage green Omega Seamaster 120 adorning his wrist is worn with rakish élan.
Now, I have come across many people in the world
