THE very best car salespeople in the UK will sell a few hundred cars every year. Jim Ronan can shift three times as many as that in a week.
Jim is an auctioneer who has been putting vehicles under the hammer for more than 35 years, and according to our calculations has sold more than two million lots in his career – that’s more than the number of new-car registrations in the UK annually.
The prices of the cars he has sold stretch from a measly £1 to £525,000, and he travels across the country to wield his gavel in sales every week. This has given him a fascinating insight into every aspect of motoring and the changing way we all buy and sell cars.
Jim’s auction career started in 1988, when he was a sales manager at a Peugeot dealership. “The owner decided to open a motor auction,” he says. “I’d always wanted to have a
