EDITORIAL DIRECTOR
Daphne Nikolopoulos
EDITOR-IN-CHIEF
Luis R. Rigual
DESIGN DIRECTOR
Laurie Spector
ACQUISITIONS EDITOR
Annette Sessa-Galbo
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EDITORIAL DIRECTOR
Daphne Nikolopoulos
EDITOR-IN-CHIEF
Luis R. Rigual
DESIGN DIRECTOR
Laurie Spector
ACQUISITIONS EDITOR
Annette Sessa-Galbo
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Guerrilla Marketing Volume 1: Advertising and Marketing Definitions, Ideas, Tactics, Examples, and Campaigns to Inspire Your Business Success
byJay Conrad Levinson