MARKETING A two-door ‘personal’ car wasn’t new territory for Buick, but within three years of reviving the Riviera name, its stunning new design was selling 45,000 cars a year into a sector dominated by Ford’s Thunderbird.
The 1963-65
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MARKETING A two-door ‘personal’ car wasn’t new territory for Buick, but within three years of reviving the Riviera name, its stunning new design was selling 45,000 cars a year into a sector dominated by Ford’s Thunderbird.
The 1963-65
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