The 24-Year-Old Who Outsold Oprah This Week
This past Sunday, Keila Shaheen woke up to find that, once again, she was the best-selling author across all of Amazon. To get there, she’d outsold every other book on the platform—including Walter Isaacson’s buzzy biography of Elon Musk and the Fox News host Mark Levin’s screed The Democrat Party Hates America. She’d even beat out Oprah.
At just 24, she is a bona fide publishing juggernaut. And yet few outside of TikTok have even bothered to notice. That’s probably in part because her best-selling book isn’t actually a book at all in the traditional sense. It’s a self-published mental-health guide called , and its success has been fueled by a steady drumbeat of videos posted on TikTok. Inspired by the writings of the psychoanalyst Carl Jung, it offers
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