The Best Thing About Amazon Was Never Going to Last
If shopping on the site feels different now, that’s because it is.
by Brian Barrett
Sep 27, 2023
4 minutes
My daughter needs a purple wig for school, and she needs it by this Friday. When I got the news Monday night, I had just one reliable option—Amazon—and the rancid-tapioca feeling that comes with using it. The problem isn’t just the company’s rough track record with worker safety, or its devastating effect on brick-and-mortar stores, or knowing that I was about to toss more data into its insatiable maw. Despite all that, I’m still a Prime subscriber.
Lately, though, shopping on Amazon has become an exercise in frustration. My purple-wig search started with sponsored listings from unfamiliar brands with just a small disclosure noting that they’re
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