Gun Digest

CARVING A NEW PATH

The hardest part of building a dream gun is never the rifle—it’s always the dream.

Not anymore, thanks to Jeff Sipe, Badlands Rifle Company’s new president and CEO. Badlands Rifle Company has partnered with Rolling Bones Outdoors to give hunters more than just a custom-built rifle; they supply the dream, too.

“We don’t just build rifles; we train, we educate, we sell hunts, we do applications services, we provide the highest-quality gear and we train you how to use it,” Sipe said. “We build the adventures our clients desire.”

Sipe then explained the industry-unique structure of Rolling Bones Outdoors and Badlands Rifle Company. Brian and Lynley Mehman, and Brad Dana, own Rolling Bones Outdoors, parent company to Badlands Rifle Company, and handle the outfitter/guide booking agency, applications service, full concierge service and complete gear sales.

Rolling Bones

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