Chiara Ferragni looked like shehad activated incognito mode. At Fashion Week this past February, the Italian style star, who has amassed an Instagram following of 29 million for her sparkly, rainbow-coloured, and logo-heavy ensembles, wore only neutrals: a cream knit and cargo pants at Fendi, a white shirtdress under a beige coat at Tod’s, grey suiting at Gucci.
Among the über-influencers at the shows, Ferragni wasn’t alone in pivoting to more pared-down looks. Tamu McPherson wore white knitwear at Ferragamo. Camille Charrière turned up in grey cashmere separates at Prada. Caroline Daur and Chriselle Lim donned classic camel outerwear at Max Mara and Lanvin, respectively. This, apparently, is what street style looks like in the quiet-luxury era, when aggressive refinement and sumptuous fabrics reign supreme.
“Getting back in the flow of the fashion calendar is very demanding,” says McPherson, founder of the fashion, beauty, and
