“AEW ALL IN: London marked a monumental achievement, and showed the world that AEW is not only here to stay, but also a formidable force worldwide,” beamed AEW CEO Tony Khan in a press release immediately following the August 27 card at historic Wembley Stadium. It was one of the rare times that public relations didn’t need hyperbole. Khan’s pronouncement was a statement of fact.
Indeed, AEW far surpassed expectations that had set the threshold of success at around 45,000 people in attendance.
All In attracted 81,035 fans from more than 70 countries, with the event available worldwide via pay-per-view. Another point of pride: All In exceeded SummerSlam 1992’s storied attendance of 80,355. All In’s live gate of more than $10-million made it the most successful wrestling event in the history of Europe.
The fallout from All In was consequential, too. The hokey bromance between World champion Maxwell Jacob Friedman and challenger Adam Cole created an unexpected emotional rollercoaster in the main event—bolstered by the Zero Hour preshow, when the duo upset Aussie Open for the ROH World tag belts.
After the MJF-Cole singles bout was restarted due to a double-pin at 19:04, the two delivered an epic sudden-death-style performance, with shades of WWF Intercontinental title defense against at WrestleMania
