Whether driven by science, legislation or the court of public opinion, the W spectacle of corporations scrambling onto the sustainability bandwagon has become part and parcel of life today. At the top end of the scale are the titans who drive new technology like Elon Musk, while at the low end come the virtue signallers who do little but blurt out toe-curling platitudes: “Our amazing people proudly pledge to protect the planet,” you know the kind of thing. But somewhere in the middle are the canny operators, those who seize the moment by running with here and now solutions backed up by headline-grabbing marketing. Firmly cemented into this latter category is Greenline Yachts, whose 33ft motor cruiser we review here.
Greenline Yachts was created in 2008 by J&J Design, a Slovenian firm credited with more than 300 designs for 55 boat builders around the world. Described as “a new range of environmentally sustainable, comfortable boats of unbeatable convenience and value,” it didn’t take long for the Greenline 33 Hybrid to make a splash – according to J&J Design, the model became the world’s best selling 10m boat, winning 21 Boat of the Year or design awards in
