FOUNDED by old school friends Stefan Ormenisan and Victor Serban in 2016, joined four years later by another former art school alumni Ioana Roman in marketing, MindTheGap was born from a former business providing framed wall art for the likes of Next in the UK. When Brexit struck, Stefan and Victor decided to create their own ‘maverick, maximalist’ brand, drawing not only on ‘the folkloric motifs of our roots,’ says Ioana, ‘but stories of cultures around the world, as seen through our eyes.’
Nestled among the Carpathian and Apuseni Mountains in central
