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  • The Millions

    Founder’s Picks: The Best of The Millions

    by C. Max Magee Sep 08, 2023 4 minutes

    The demise of BuzzFeed News and by BuzzFeed’s founder Ben Smith about the bygone era of viral news have generated nostalgic (and sometimes embittered) pieces revisiting the online media boom in the heady days of free-flowing social media traffic. What I remember about that time—say, 2007 to 2014—was not the sense that The Millions was surfing a cresting wave of clicks and virality but rather that we were participating in a moment of unusual turmoil and excitement. The tech giants were providing the infrastructure (but not yet the crushing monopolistic behavior), social media was additive (not insular), and after an early period of standoffishness, legacy media outlets were

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