Vogue Australia

Going their own way

Serwah Attafuah

“I feel like the art world only recently took digital art seriously,” says 24-year-old multidisciplinary artist Serwah Attafuah. Her cyber dreamscapes, as intricately detailed as paintings, combine Afrofuturism with a rose-tinted teenage sentimentality; small wonder when she grew up perusing black metal and Renaissance painting Tumblrs at the height of the platform’s influence.

Attafuah, who hails from Western Sydney, represents a new guard of creatives not limited by labels or mediums. Instead, she loses herself to the process, with accolades and celebrity followers – she has created NFTs for Charli XCX and Paris Hilton, worked with clients including Nike and Valentino, and is speaking at next month’s SXSW Sydney – a happy bonus.

Attafuah began in oil painting but shifted to digital art as an alternative creative outlet when she found herself without a space in which to paint. “Now I’m able to make art wherever, however, and whenever I want because of the accessibility of digital art,” she says.

Blazing her own trail has been key to Attafuah finding her way; a path that has already included showcases at Sotheby’s and featuring in China and Australia. “I love that we no longer need to wait for institutions or galleries to validate our art and I’m hoping this leads to a more grassroots scene,” she notes. “I’m also seeing a lot

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