The house of Dior is a house of dreams and this is mainly why I joined the maison,” explains acclaimed French perfumer Francis Kurkdjian from a hotel suite overlooking Cannes’s heaving La Croisette during the international film festival.
Kurkdjian, who founded his own eponymous perfume house in 2009, was appointed Dior’s new nose almost two years ago. “I had no need to join Dior,” he says, frankly. “I had my own maison, I had my collaborations, I was free as a bird, but I had envy, which is different. The house is an ambassador for the French art of living and is a way of approaching life. I think the purpose of Dior is to
