"STEPPING OUT OF THE TACOMA, I REALIZED THAT WE HADN’T EVEN MET THE DUDES IN THE BACK YET, THEY JUST JUMPED IN AT SOME POINT, THAT’S HOW THEY DO IT HERE."
After a year of hard work developing and testing our new range of surf wings, known as the Spitfire, we were really excited to unleash them on the public with an official release. However, just two weeks out we found ourselves in a jam when one of our key brand ambassadors moved on to explore opportunities elsewhere. We needed to re-think the entire Spitfire release, and the clock was ticking!
By this stage there were already a few leaked images and rumors circulating about the Spitfire wing, it felt like it already had a soft release which wasn’t ideal. The Spitfire was so revolutionary and highly anticipated, it deserved much more: we needed to throw the kitchen sink at this one. During a conference call with the big bosses at AXIS, I cheekily said that if they gave
