s the fashion industry neglecting the needs of petite women? Petite women—typically defined as those with a height of 5’4 or shorter, face numerous challenges when it comes to finding clothes that fit well and complement their unique figures. The fashion industry’s oversight of their needs has led to a missed opportunity—an untapped market with immense economic potential, as this demographic represents approximately 25 per cent of the female population. A study by US-based Coresight Research reveals that the petite apparel market globally is estimated to reach $48 billion by 2025, demonstrating sought the perspectives of three influential women who have encountered similar obstacles.
