Recent reports suggest skin cancer rates are rising. The harmful effects of the UV radiation in sunlight, and emitted by tanning beds, are well established – UV damages the DNA in skin cells, leading to errors as these cells replicate and grow.
But we’ve been warned for decades about the dangers of spending too much time in the sun or on sunbeds. So why is the message not sinking in?
While recent news has focused on the UK, Dr Zoë Venables, dermatology clinical lead at the National Disease Registration Service,
