ACCORDING TO REPORTS, India’s alcobev A segment is among the fastest growing segment in the country. Underpinning these statistics are a host of paradigm shifts in terms of consumption behaviour. Premiumisation, for instance, is the trend leader, contributing to higher turnovers. There is also the rise of the cocktail culture, a shift of demographics, and the mushrooming of homegrown spirits and brands.
RISE OF THE INDIAN BARTENDER
“People are now respecting bartenders like they’re respecting chefs,” says Evonne Eadie, head of World Class & National Advocacy
