THE WATCHMAKING BUSINESS isn't one that is synonymous with risk taking, but there was a sense that A. Lange & Söhne was taking a huge gamble when it launched the futuristic-looking Zeitwerk in 2009. Though A. Lange & Söhne was founded in 1845, it was relaunched in 1994 and the company had spent the past 15 years building up a reputation among aficionados as a classically rooted marque.
Suffice to say, eyebrows were raised when A. Lange & Söhne pulled the curtain on the first Zeitwerk model in Geneva all those years ago. Collectors were