Today’s scrappy record labels understand that an intimate brand connection captures consumers. Every major label has its own boutique imprints, from Columbia’s Legacy to Blue Note’s Tone Poet and Classic Vinyl. Craft Recordings, the catalog label for Concord, is set up well for achieving such a connection, since the parent company also owns Fania, Prestige, Milestone, Pablo, Telarc, Vanguard, Concord Jazz, and Riverside (not to mention Staxx, Rounder, and Sugar Hill). For vinyl reissues, that’s the jazz motherlode.
Craft created Jazz Dispensary to reissue some of this music, with shall we goals: “With jazz as its source, … Jazz Dispensary blurs boundaries and opens minds to the psychoactive potential of music, introducing a new generation to the grooves that elevated the hippest heads of the ’60s and ’70s.” One Jazz Dispensary review copy came with branded rolling papers.
