Dressing up is a daily ritual in self-confidence—it’s something we actively do for ourselves. For Eyqa Sulaiman, the founder of the renowned modest lifestyle brand Sugarscarf, this act of individuality has been a key driver behind her 13-year-old business.
“Fashion isn’t just about what we wear. It’s about expression, individuality, and the art of storytelling,” Eyqa says. “The thing about scarves is that they’re more than a symbol; they