Operating a hotel group is just not just about “the beautiful products” anymore, Sonia Cheng, the CEO of Rosewood Hotel Group, tells Tatler. It’s also all about the “powerful, meaningful relationships we build”—between her hotels and their guests, she says.
Not that the beautiful products aren’t important, of course—and Rosewood has these in droves. At the time of writing, the group has 31 properties across 18 countries around the world, with 27 in the pipeline. “A sense of place” is a philosophy of the brand—and its hotels inspired by it, opened at Rosewood Hong Kong. Openings in years to come include properties in gateway cities like Shenzhen, Seoul and San Francisco, and resort destinations like the Maldives.