ASIA’S MOST STYLISH | THE FRONT ROW
Before Louise Wong made her movie debut portraying one of Hong Kong’s best-loved stars, Anita Mui, she wanted to represent her city and heritage through fashion. At the age of 16, Wong embarked on her modelling journey by winning the Asia Pacific regional contest of Elite Model Look—the same international contest which has launched the likes of Cindy Crawford and Gisele Bündchen—and remains the only HongKonger to achieve this accolade. She was soon booking gigs throughout Asia and in Europe—one of very few internationally recognised Asians in the role. “Opportunities for Asian models were scarce; the most well-known Asian model before [my time] was Du Juan. I have always admired her ability to embody both fashion and commercial appeal with elegance, and her ability to make a lasting impression on everyone,” she says.
But finding work was not easy. “Even designers would honestly tell you, ‘We like you very much, but we can’t put you in the campaign.’ It can