By all accounts, the 2023 Iola Car Show in Iola, Wis., was a barn burner. Attendance at the July 6-8 event reportedly squeaked past the 134,000 mark, according to show officials. The show car areas were, indeed, bursting at the seams, with vehicles displayed in the traffic rows between the regular show car spaces as officials looked for places to park owners’ vehicles on Friday. According to Iola Car Show Executive Director Joe Opperman, this year’s show was unique for more than its attendance record.
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