The Atlantic

The End Will Come for the Cult of MAGA

The next generation isn’t buying it.
Source: Vedran Štimac

Updated at 12 p.m. ET on September 12, 2023

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In October of last year, Donald Trump filed a defamation suit accusing CNN of calling him a lot of bad names, the first on the lengthy list being “like a cult leader.” One could assume that Trump would be flattered by that, because cult leaders are usually depicted in pop culture as charismatic masters with near-divine power over the lives of their followers. Jimmy Breslin once called then-Mayor Rudolph Giuliani a “small man in search of a balcony.” If so, then Trump is a large man in search of a compound.

He stands in front of massive crowds festooned with insignia proclaiming their allegiance, chanting his name and accompanying him on the familiar refrains: “Lock her/him up!” “Build the wall!” They will countenance no criticism of their idol and accept his version of events without question. The same, of course, can be said about Taylor Swift, although no mob of Swifties has sacked the Capitol. Because she hasn’t asked them to. Yet.

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