n 2006, a Nissan marketing executive had a truly insane idea to create a competition and an “academy” to turn gamers into race car drivers. Darren Cox saw an untapped market of potential car-buyers in Gran Turismo enthusiasts – the popular PlayStation racing simulator that first came on the market in 1997. And in the third year of the “GT Academy,” an actual star emerged in a 19-year-old British kid named Jann Mardenborough, who would go on to become a professional
