The Atlantic

Talking the AI Talk

Corporate America is leaning into the most promising trend in tech.
Source: Klaus Vedfelt / Getty

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AI was not always the hottest thing in tech. Now corporate America is leaning into its use of the term.


Trendy Language

AI, or at least talk of it, is everywhere. That includes some unexpected corners of corporate America. In recent months, companies have become eager to frame their AI in quarterly reports. The that almost 40 percent of S&P 500 companies talked about AI or related terms in earnings calls last quarter—though just 16 percent mentioned it in regulatory filings, suggesting that the technology hasn’t yet had material effects on many of the businesses. Some of the companies touting AI are not the usual suspects: Cruise-ship operators and several fast-food chains are among those claiming to be harnessing the power of AI.

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