Auto Express Magazine

YELLOW FEVER

Jordan_Katsianis@autovia.co.uk

TO suggest that Italian design house Pininfarina is responsible for some of the most beautiful cars ever is not hyperbole. It’s created everything from stunning Ferraris and Alfa Romeos to MGs and even the occasional Peugeot during its 93-year history, yet the badge was generally kept to the front wing, not front and centre. That’s all changed.

Headlining a plan to start building cars that are at the pinnacle of the luxury market, Carrozzeria Pininfarina has now diversified into Automobili Pininfarina, set up alongside the existing design house to create its first bespoke car in a generation. And the model is considered so important, it has been named after the brand’s founder, Battista.

This plan has been in the ether for quite some time. This electric hyper-GT was shown to the public some four years ago, but

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