t’s easy to spot the small, family-owned fishing boats that ply the waters around Baja California—a peninsula 1,223 km (760 miles) long that represents the westernmost part of Mexico. There are 24,000 of the vessels, after all, and they spend much of their time at sea—as well they might if the so-called artisanal fishermen are going to compete with the vastly larger industrial vessels that fish the same waters. The average artisanal boat measures 24 m (79 ft.) from bow to stern, compared with
