TRUST IS A FASCINATING HUMAN trait. We could debate in great depth whether trust is earned or given, but that may be too large of a tangent to take here, given that this is a wheel review, not a philosophical discourse.
The point is, that “trust” is an essential factor when purchasing anything, especially something as expensive as bike wheels. If that trust is misplaced, it could have serious consequences.
The idea of brand “trust” plays a huge factor when buying bike parts. So, when a relatively new player (like Winspace) comes along and isn’t one of the established, well-known, and oft-trusted brands; there is an uphill battle to “earn” the trust and confidence of consumers. It was with this in mind that my curiosity was piqued when seeing a lot of advertising come up in my social media feeds for Winpace/Lún.
Winspace seem