‘Grabbing you by the lapels’: a history of eye-catching NYC subway posters
The New York subway, which has more stations than any underground railway in the world, is notorious for crowds, delays, dirt and rats. But it can also be a place of the sublime.
For three-quarters of a century the School of Visual Arts (SVA) in New York, one of America’s most important colleges for art and design, has been producing posters to catch the eye and lift the mood of commuters bustling through subterranean stations. It is the longest-running advertising campaign in the history of the city’s Metropolitan Transit Authority.
Now more than 200 posters, along with multimedia installations, progress sketches and paintings and a recreated subway platform. The show features works by 93 artists including Milton Glaser, Paula Scher, Marshall Arisman and Gail Anderson.
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