New Yorkers stop to read reports of the D-Day landingsconstructed the building in 1904 for its offices in Longacre Square, which would soon be renamed as its more familiar moniker, Times Square. Though the had moved its offices by World War II, the newspaper still owned the Times Tower and took advantage of its central location on Broadway for the “Zipper” news ticker—one of the media industry’s first forays into “breaking news.”