Guitar Player

Mail-Order Pride

to have had their early exposure to the instrument through mail-order catalogs are likely to remember the outsized presence of Carvin guitars, amplifiers and PA systems. As a kid in the early ’80s, I was drawn to order my first Carvin catalog by an ad in the back of . I never did order anything significant, other than a replacement pickup for my Yamaha SG-2000 (Carvin declared its 22-pole M22 humbucker to be the hottest pickup available at the time). By then Carvin was no small operation, manufacturing 600 guitars a month on essentially a custom-order basis, and selling them

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