pple’s business has done so well for so long that it’s been a little unusual to watch the company produce financial results that aren’t setting all-time records. But the huge jump in growth Apple made in 2022 has proved to be a bar too high for the company to leap over in 2023, and so its recent report of third-quarter fiscal results (see page 4) were once again down – but down with a huge asterisk. When you make nearly $20 billion in profit in three months, how down can
