The Atlantic

The Misguided Debate Over ‘Rich Men North of Richmond’

Why is so much press coverage of this viral song focused solely on politics?
Source: Oliver Anthony / RadioWV / YouTube

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Question of the Week

What do you think of the viral hit song “Rich Men North of Richmond”?

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Conversations of Note

Last Tuesday, an obscure YouTube channel was updated with a three-minute-and-10-second video of a man with a red beard and a guitar standing outdoors singing an original song called “Rich Men North of Richmond.” As I write, that video featuring the theretofore unknown singer-songwriter Oliver Anthony has exceeded 18 million views. The song has been uploaded to, and is thriving on, all the major streaming platforms. And it is selling copies. The song reached No. 1 on the all-genre iTunes chart, the Los Angeles Times reported; “Anthony’s other songs, ‘Ain’t Gotta Dollar’ and ‘I’ve Got to Get Sober’ have even relegated Jason Aldean’s controversial ballad ‘Try That in a Small Town’ to the No. 4 position on the chart.”

The song’s lyrics probe political themes as surely as Buffalo Springfield’s “For What It’s Worth” or Pulp’s “Common People” or Kendrick Lamar’s “Alright,” so it’s understandable that political magazines and commentators are talking about it. Still, I’m struck by how little coverage there is of “Rich Men North of Richmond” as art. No song goes this viral without resonating with listeners on an aesthetic level. Nevertheless, even publications that rose in reads“Right-Wing Influencers Just Found Their Favorite New Country Song.” An article in , “So, how did [the song’s success] happen?” and answers, “It’s largely conservatives.” Here’s an excerpt from :

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