THE ARTIST’S LIFE: 10TH OF 12 10TH OF 12: THE ARTIST ’S LIFE PRACTICAL
Ever heard of ‘community marketing’? Yes, it’s a thing. In a post-Covid landscape, building connections has become a new marketing cornerstone, and more important than ever in attracting customers and securing sales. But how do we define ‘community’ in a modern world? Communities aren’t always tangible. They can be found both on and offline, in human connections, online forums, social media groups and most likely a mixture of them all. This dictates a multi-channel marketing strategy defined by your particular audience – in other words, what works best for you, where your followers can be found and where they seek information.
Even the most independent individuals need networks and communities to survive. Consider the rise of ‘influencers’ and how they are shaping our social media content, sponsoring products and aligning with other brands. Have you accessed the new collaborator extension on Instagram yet? Request ‘Invite Collaborator’ when you are posting and you’ll benefit from content shared on both grids. Businesses are monetising what we already knew: that we need our people, we need to ‘find our tribe’!
Community marketing is cost-effective and impactful; it’s mutually beneficial for both customer and service provider. Engaging with your audience is a
