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SCORE
PRICE 256GB, £1,458 (£1,749 inc VAT) from store.google.com
It’s about flippin’ time. At last, another mainstream foldable phone is here to compete with Samsung’s Galaxy Fold handsets. And this is no me-too device: the Pixel Fold makes its own mark with a wide front display that’s easy to use, the thinnest design we’ve seen on a foldable, and top-grade cameras.
One thing Google hasn’t managed to achieve is undercutting Samsung on price. The just-announced Samsung Galaxy Z Fold5 can be bought from the Samsung Store with 256GB for £1,749. And Google lists the 256GB Pixel Fold at… £1,749. Samsung’s offering is a whole £20 cheaper if you choose the 512GB version – £1,849 versus £1,869. However, Google is offering more generous trade-in deals to sweeten the pill, and we’re already seeing aggressive operator deals that bundle in a year of 5G service for little more than the cost of the bare phone.
Winning design
The Pixel Fold is available in two colours: porcelain and obsidian. I prefer the porcelain model as it “pops” more, but the black