The Atlantic

Schrödinger’s Cage Match

Elon Musk and Mark Zuckerberg’s rivalry is not worth your time.
Source: Illustration by Paul Spella / The Atlantic. Sources: Bettmann / Getty; Alain Jocard, Andrew Caballero-Reynolds / AFP / Getty.

What follows is not news.

Earlier today, Elon Musk furthered the narrative that he wishes to engage in hand-to-hand combat with Mark Zuckerberg, tweeting in such a way as to suggest that he was at Zuckerberg’s front door. (Previously, he called Zuckerberg a “chicken.”) By typing these words, I am complicit in what has been a months-long bit of posturing over the ridiculous premise that the pair will fight in a “cage match.” If you’re hearing this all for the first time, I apologize profoundly.

My general framework for navigating modern life is.

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