@matt_201
IF there’s one word that’s most closely associated with Volvo, it’s surely ‘safety’. The Swedish manufacturer has made great strides in making its cars safer, as well as everyone else’s; don’t forget, the three-point seatbelt was a Volvo invention that it then made available to other manufacturers.
The term ‘sporty’, on the other hand, probably isn’t something that’d spring to mind as quickly. And yet, Volvo has had a damn good go at challenging preconceptions of sensibility with some red-hot models.
The 740 Turbo was perhaps the first notable attempt, with the assistance of some particularly punchy marketing. “The basic idea behind the Volvo 740 Turbo,” one print advert read, depicting the car next to a Lamborghini Countach towing a trailer. “How to survive a midlife crisis with dignity,”
