‘Diamonds are forever” is arguably one of the most successful advertising slogans ever. However, these glittering gems, symbols of love, wealth and prestige, seem to be losing their luster among China’s younger generations.
Active in the business of diamond rings, Darry Ring Group, a jewelry company based in Shenzhen, Guangdong Province, released its performance assessment for the first half of this year in July. According to the report, as of June 30, the company had an operating income, or the amount of profit realized from a business’ operations after deducting operating expenses, of some 1.22 billion to 1.24 billion yuan ($171-173 million), noting a year-on-year decrease of approximately 40.37 to 41.22 percent.
The company contributed its
